A DIY Marketing Guide for Small Business Owners

Work station with computer screen reading “Do More.”

You slam your desk in frustration. Another day, another marketing email or business article. It makes you wonder,

Are my marketing efforts paying off? Do I have an effective way to measure my ROI?

Does my marketing plan need an overhaul?

What are my business marketing options?

I get it…


My Path to an Enjoyable Career

Antique typewriter with paper, glasses, and book on wooden desk.

Almost by accident, higher ed turned me into a copywriter. It’s surely not the usual path, but I’ve found copywriting to be a rewarding, if challenging, second career.

Writing Like a College Professor

Most college professors don’t know how to write. Don’t believe me? Check out a scholarly article in nearly any field. It will…


Great service is the best marketing

Illustration of plumber holding plunger in bathroom.

What I learned from my plumber, even before COVID-19, was to keep my hands out of my mouth like he did. But that’s not what this post is about.

What I really learned from my plumber is to know who you are and what you’re about if you want your…


The Sounds of History

Reproductions of Norman Rockwell’s paintings illustrating the Four Freedoms

FDR’s Charter for Human Well-Being

Nearly 80 years ago, President Franklin Delano Roosevelt laid out a new charter for human well-being in the modern era.

Nations around the world, and the United States in particular, have largely failed to fulfill FDR’s vision. In the current environment of hyper partisanship, economic inequality, discrimination, and raging pandemics…


A Father’s Day Remembrance

As a 13-year-old kid in central Indiana, I’m accustomed to working up a sweat. Still, it’s going to be unusually hot for late May, even by my standards.

But school’s out and my best friend just called to say that the guys are getting together at the school to play…

William Barnett

I have a background in higher education as a professor and administrator. I now run my own company, Barnett Writer, LLC, and provide curated content marketing.

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